BuilderRadio Interveiews Gian Hasbrock, President, WOWISM

Remember the advertisement a few years back that proclaimed ‘It’s not your father’s Oldsmobile?’ (C’mon, I’m not that old… am I?) That campaign was an attempt for the automaker to rebrand itself as young and exciting. It had failed to keep its product line current with a younger generation of buyers.

Sales researcher, analyst and home sales trainer, Gian Hasbrook, has made a study of how different generations approach home buying. He shares his insights with us today.

“One of the problems we run into is that the normal assumption is that generations progress in a lineal way. For example, since the young ‘Boomers’ were involved in culture wars, the assumption was that the next generation would be even more involved in tearing down cultural institutions. As it turned out, ‘Xers’ weren’t interested in tearing things down; they were out for themselves.

Listen to the audio >>

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