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Is This Thing Broken?

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edoss

Posted: Saturday, July 18, 2009 6:32:08 PM

Rank: Moderator
Groups: Member , Moderator

Joined: 8/15/2008
Posts: 152
Points: -128
Location: Allen, TX

Rethinking Buyer Communication

Let’s say hypothetically that your marketing team (maybe that’s you) ran an online campaign that, in 24 hours, generated more online leads than 12 weeks of physical traffic in the sales office. Within two weeks, none of these had yet converted to an on-site sales visit.

Would you call this campaign a success or a failure?

Read entire blog >>

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