Seeing is Believing - Sales Tips, Techniques, and Skill Development

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Seeing is Believing

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edoss

Posted: Thursday, June 25, 2009 8:03:40 AM

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Location: Allen, TX

By Myers Barnes

The human being is usually born with five senses: Sight, hearing, touch, smell, and taste. A major university recently completed a behavioral study to discover which of these senses influences a person’s purchasing decision. What makes us buy?

The results showed that 89 percent based a salesperson’s believability on what they see. Ten percent is a reflection of what the customer hears. And only one percent comes from the senses of touch, smell, and taste. I’ve heard some salespeople have baked cookies in the oven of a model home because they believe the wonderful smell influences a buyer. If only it were that simple.

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