I am getting ready to open a new community of homes in Pleasanton, called The Residences at Ironwood. Prices start at $1,400,000 and I am re-considering our media plan for marketing these homes.

I am curious to ask the group what the general feeling is about newspaper advertising these days. I am focusing my efforts online, with limited newspaper and magazine advertising.

Has anyone found a particularly effective way to market million dollar properties in the current economic times?

Appreciate any insight that anyone in New Homes Professional Network would like to give me!

Thanks,
Cindy Douglas
VP Sales and Marketing
Ponderosa Homes

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Cindy Douglas
VP Sales and Marketing
Ponderosa Homes