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Rank: Moderator
Groups: Member
, Moderator
Joined: 8/15/2008
Posts: 152
Points: -128
Location: Allen, TX
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From Jeff Shore's Newsletter. If you don't get it...... get it!!Warning: I’m about to offend people (especially managers) by challenging some of the decisions that are being made in response to market conditions. I’m prepared to deal with that wrath. But please, consider the message before shooting the messenger! The challenging market means we need to re-think everything we do and every dollar we spend. That makes total sense to me; it’s just smart business to be as effective as you can, especially when it comes to cost cutting. Unfortunately, far too many decisions are made in the fashion of the proverbial knee-jerk method. Critical programs are cut in the name of saving money, even though the programs are commonly revenue generating. Time to re-consider some things. As an industry observer, here are four market response strategies that, I believe, are shortsighted. Read entire article here.
 Forum Moderator Mobile: 972-322-5444 www.eddoss.meEmail: edoss@thebuildermatrix.comhttp://www.thebuildermatrix.com
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Rank: New Member
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Joined: 2/13/2009
Posts: 1
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Location: York, PA
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Great Article, and it Works!
Starting in January this year we have extended model home hours till 8pm most nights at Keystone Custom homes. While we are open 7 days a week, our comp. has gone back to only open 5 days and shorter hours. We are serving the customer better and getting the sales to prove it.
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Rank: New Member
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Joined: 3/2/2009
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Location: Palm Coast, Florida
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I absolutely agree with the article. It is unfortunate how many business owners in any industry make cuts in all the wrong places when the economy takes a dive...
Of course, I also doubt the ones this article could be of utmost help are browsing industry forums or blogs...
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Rank: New Member
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Joined: 5/12/2009
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Location: Orange County, CA
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I agree with Jeff for the most part. It starts with understanding who your buyer is and how to make buying easy for them. Depending on where your sales center is located and what your traffic patterns are you might be better off opening longer hours and fewer days or seven days a week but for shorter hours. Internet advertising should generate a lot lower cost per lead and a lower cost per sale than print advertising if done correctly. Again you need to understand your prospect, what your marketing message is and how to deliver it in a cost effective manner. Results from all forms of advertising should be tracked and measured.
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Rank: New Member
Groups: Member
Joined: 11/1/2009
Posts: 4
Points: 12
Location: delhi
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It starts with understanding who your buyer is and how to make buying easy for them. Depending on where your sales center is located and what your traffic patterns are you might be better off opening longer hours and fewer days or seven days a week but for shorter hours. Internet advertising should generate a lot lower cost per lead and a lower cost per sale than print advertising if done correctly. Again you need to understand your prospect, what your marketing message is and how to deliver it in a cost effective manner. Results from all forms of advertising should be tracked and measured. Internet Marketing
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