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Communicating with Today’s Buyers

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edoss

Posted: Thursday, July 02, 2009 7:05:26 AM

Rank: Moderator
Groups: Member , Moderator

Joined: 8/15/2008
Posts: 152
Points: -128
Location: Allen, TX

How do you communicate with potential buyers today?

More importantly, how do potential buyers hear and interpret your message? Your product? Your brand?

Buyers today form relationships differently. They research differently. They process information differently. They build trust differently. And their sphere of influence is different today.

They Twitter. They blog. They instant message. They commune on MySpace and Facebook. They share on YouTube and Flickr. They can find virtually information on anything and anyone (including you) with a few keystrokes typed into a search engine. They get nearly all of their information, news, and entertainment online.

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