By Myers Barnes

Are you battling the price war in your sales efforts? Do you feel like you have to bottom out your bottom line just to stay in business?

When you feel like taking a hatchet to your price, stop for a moment and think of this: Disney.

Does Disney push you to buy a pass to just one theme park? Do they entice you to come for the thrill of a single ride? Do the ads sell you on a hotel room as a destination or the dining experience of a particular restaurant? Of course not. What Disney sells is a magical experience. The big picture is a mosaic made up of tiny treats that combine to create a vacation like no other.

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